Ebony Grimsley-Vaz
PR/Marketing Track Captain
Ebony T. Grimsley-Vaz is the PR/Marketing Track Captain for Startup Week Tampa Bay and owner of Above Promotions, a digital marketing and public relations company in Tampa and the author of the book titled, “Because You’re Small: Effective Marketing Strategies for Immediate Implementation”. With over 10 years and 70+ brands, Ebony has had the opportunity to work with campaigns for large businesses such as AT&T, AAA, AOL, Cold Stone Creamery and Verizon Wireless to smaller national and international businesses and non-profit entities like the University of South Florida. She has been featured on MSNBC.com, Food and Wine, Social Media Today, BizBash, AdWeek, PR Daily, Yahoo.com, the Retail Customer Experience, Business 2 Community, NewsOne.com and other publications, an industry speaker and is also a contributing writer on diversity and technology for Moguldom.com.
Check out Ebony’s video about the track here
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Sessions
To sign up for a session, click on the session name!
Monday, February 12 – 11:00am – 12:00pm
Economic Insights from Big Data and Dynamic Visualizations
Speaker: Moez Limayem, Balaji Padmanabhan, Shivendu Shivendu
Moez Limayem
Muma College of Business, University of South Florida
Dean
Balaji Padmanabhan
Muma College of Business, University of South Florida
Professor and Director of the Center for Analytics and Creativity
Shivendu Shivendu
Information Systems
Associate Professor
Monday, February 12 – 01:00pm – 02:00pm
Why Creating Compelling & Targeted Content is Key w/ Liz Newman
Speaker: Liz Newman
Liz Newman
Content & Digital Branding Strategist
Monday, February 12 – 02:00pm – 03:00pm
Marketing Lessons Learned: Stories on Pivoting Towards Success
Speakers: Pat Bhava, Jose Gomez, LaTecia Johnson, Andrew Machota
Pat Bhava
Serial Entrepreneur
Jose Gomez
Net Ministries Foundation
LaTecia Johnson
Visionary Rising Agency
Writer & Digital Entrepreneur
Andrew Machota
New Town Connections
CEO & Founder
Monday, February 12 – 04:00pm – 05:00pm
Pitch the Press
Speakers: Diane Egner, Ernest Hooper, Alexis Muellner, Sarah Perez, Camille Spencer
Ernest Hooper
Tampa Bay Times
East Hillsborough Bureau Chief and Columnist
Diane Egner
83 Degrees Media
Publisher & Managing Editor
Alexis Muellner
American City Business Journals
Sarah Perez
TechCrunch
Reporter
Camille Spencer
ABC Action News, WFTS-TV
Planning/Assignment Editor
Tuesday, February 13 – 01:00pm – 02:00pm
Campaigns to Reach the Masses
Speakers: Shaleria Faison, Chris Gent
Shaleria Faison
Taylor Media Corporation
Senior Manager of Social Media
Chris Gent
Kissimmee Utility Authority
Vice President of Corporate Communications
Liana Lopez
Hillsborough County, Florida
Chief Communications Administrator
Colleen Thayer
cjt Strategies, LLC
President
Wednesday, February 14 – 02:00pm – 03:00pm
Automake your business: The most important activities to set and forget
Speaker: Brandon Marcum
Brandon Marcum
Health Insurance Innovations
VP Marketing
Wednesday, February 14 – 03:00pm – 04:00pm
The Psychology of Marketing
Speaker: JR Griggs
JR Griggs
Red Wall Marketing
President & Founder
Wednesday, February 14 – 04:00pm – 05:30pm
Instagram for Brick & Mortar Entrepreneurs
Speakers: Ren Altizer, Tona Bell, Julie Curry, Seanissey Loughlin, Jenn Bischof
Ren Altizer
Wolf & Rabbit Marketing
Owner
Tona Bell
The Paper Seahorse
Proprietress
Julie Curry
Bake n’ Babes
Owner
Seanissey Loughlin
Tampa Indie Flea
Co-owner
Jenn Bischof
Keeping It Social
Owner
Friday, February 16 – 10:00am – 11:00am
From Local to Global: Learn the Growth Hacking Strategies of Successful Companies
Speakers: Jorge Brea, Jacqueline Darna, Ericka Perry
Jorge Brea
Symphonic Distribution
CEO
Jacqueline Darna
NoMo Nausea, NoMo Migraine, & NoMo Sleepless Nights
CEO & Medical Inventor
Ericka Perry
The Stork Bag
Founder
Friday, February 16 – 11:00am – 12:00pm
Selling for the Non-Salesperson
Speaker: Leighton Kyler
Leighton Kyler
Peak Performance Technologies, LLC
President/CEO